Thinking Out Loud

Frameworks, failures, and figuring it out
5 min read · DTC & Playbook

Why I Wrote The DTC Playbook (And Gave It Away For Free)

I spent months writing a 99,000-word playbook for DTC founders. This is why, and why it's free.

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8 min read · AI & Futures

13 Possible AI Futures: From Utopia to Standstill

Not predictions. Just 13 lenses for thinking about what might happen next, ordered from most disruptive to most stable.

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6 min read · AI & Frameworks

Why I Built an AI Futures Framework Instead of Writing Another Prediction

I don't know what AI will do to the world. Neither does anyone else. So instead of pretending, I built a tool that maps what you believe.

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